Casa Oro

San Juan del Sur’s first hostel, bought with partners in 2015, rebuilt in four months, and reopened in January 2017 with the first Café Oro.

At a glance

Role
Partner and operator; designer and builder of both remodels
When
October 2015 to now
Where
Center of San Juan del Sur, Nicaragua
Team
12 employees at purchase; more than 200 people on the 2016 remodel
Scope
Hostel, surf shop, shuttles, tours and Café Oro; two full remodels
The Casa Oro restaurant in the evening: guests at wooden tables and standing between painted columns, a couple dancing at the back
Casa Oro, the restaurant on a busy evening, San Juan del Sur, 2024.

Results

  • 4 monthsFull remodel, September to December 2016
  • 19 Jan 2017Reopened, with the first Café Oro
  • 200+People who built it, from potters to welders to painters
  • 106Beds after the remodel

In April 2013, on my first trip to Nicaragua, I slept at Casa Oro, the chill-yet-social hostel in the middle of San Juan del Sur. Two years later it was for sale, and nobody seemed to be biting. I sat out front watching guests come and go, running numbers in my head, and figured I wasn’t dreaming big enough.

The pitch

Casa Oro had been running since the early 2000s, the first hostel in San Juan del Sur, in all the guidebooks and busy. On a trip home I made a PowerPoint, put on a suit, a tie and my pointy shoes, and made a very good financial case to my partners. I didn’t say a word about the environment. Halfway through, I was asked how much we should offer.

I led the due diligence, and on 1 October 2015 I was signing the papers. It was already called Casa Oro. I kept the name, and everything that grew out of it became Oro.

A café with painted chairs that have round holes in their backs, and cable-spool tables
Café Oro, a round hole in every chair.

Learning it from the floor

I trained for two months with the former owners, then ran it for a year changing almost nothing while I learned it: twelve employees, the hostel, beach shuttles, tours and a small surf shop. I became the go-to person for everything. Little stickers in hostel bathrooms all over town, and referrals from Rancho Margot and the brewery on Lake Arenal where the whole idea started, kept us so booked that we were turning guests away.

A dorm of metal bunks with red and green curtains
A dorm at Casa Oro.

Four months

Then, from September to December 2016, we rebuilt it inside and out. I designed and managed the construction of a third floor, wraparound balconies, a bigger surf shop, a commercial kitchen, a bar and a restaurant: the first Café Oro. I designed every bunk with its own privacy curtain. We built the tables and chairs from reclaimed wood, the chairs with a round hole in every back and the tables from cable spools, and made the light fixtures from old glass bottles.

More than 200 people worked on it, day and night. A family of local artisans made and painted every dish for the café from clay. Welders made the structures. Fifteen artists painted the murals. Most of them completed things they had never done before. It was a lot of fun experimenting with eco-construction, turning trash into treasure, and it wasn’t easy: we had obstacles and delays all the way through. I ran it in Spanish, with local crews, and the calculations were mine.

I ended up with a corner office on the new third floor. Mom, I made it.

Pink bougainvillea on a folded towel on a white bed
A private room.

19 January 2017

We reopened on 19 January 2017, and I gave a speech. I thanked the travelers, the business owners of San Juan del Sur, the Casa Oro team, our construction crew and the authorities, and asked everyone in the room to bring us their garbage for the farm. After the remodel Casa Oro had 106 beds, and it kept turning up in Lonely Planet and the travel blogs.

Casa Oro today

From September to December 2023, while Oro was opening in Chicago, we remodeled Casa Oro again: new tile, ceilings and ceiling fans, carpentry, flooring, new wiring on the third floor, paint, and a new Café Oro. That’s the one you’ll walk into today, on the first floor, with Hijo de Pita next door. The kitchen is the home of the heart.

It sleeps about 90 now, in dorms and private rooms. The shuttles and the surf lessons still leave from the front door. It is also home to our artist residency and our volunteer program.

What I did

  • Made the financial case to my partners (PowerPoint, suit, pointy shoes) and led the due diligence; we signed on 1 October 2015
  • Trained two months with the former owners, then ran it a year almost unchanged: twelve employees, the hostel, shuttles, tours and a small surf shop
  • Designed and engineered the September to December 2016 rebuild: a third floor, wraparound balconies, a bigger surf shop, a commercial kitchen, a bar and the first Café Oro
  • Ran the job in Spanish with local crews, more than 200 people working day and night, and did the calculations myself
  • Designed every bunk with its own privacy curtain, reclaimed-wood tables and chairs, and light fixtures from old glass bottles
  • Commissioned a family of local potters for every dish in the café and 15 artists for the murals
  • Reopened on 19 January 2017 with 106 beds, then remodeled it again from September to December 2023 and opened the current Café Oro

Deliverables

  • A third floor and wraparound balconies
  • A commercial kitchen, a bar and the first Café Oro
  • Custom bunks with privacy curtains
  • Reclaimed-wood tables and chairs, and bottle-glass light fixtures
  • Murals by 15 artists and hand-made clay dishes
  • The 2023 remodel (tile, ceilings, fans, carpentry, flooring, third-floor wiring) and the current Café Oro

Skills

  • Acquisition, due diligence and the investor pitch
  • Designing and engineering a building expansion
  • Running a four-month construction job with local crews, in Spanish
  • Custom furniture and lighting from salvage
  • Hostel, surf shop and shuttle operations
  • Art direction with local artists and artisans

What I learned

Learn the business before you change it. A year of running Casa Oro as it was told me exactly what to rebuild.

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