It started as a photoblog of 52 images from around the world exemplifying the simple good in our every day lives. From my travels around the globe (at this point I had been to ~35 countries), I observed that there is some kind of universality about simple things that are inherently good no matter what culture/country you come from, like the steam rising from a cup of coffee in the morning, or a beautiful flower you noticed on the way to work, or kids full of laughter playing in the park. The hope was to share this with the world and have the world share back with one another through our platform. This is when I first began learning how to build websites, create content, consistency, social media, and accepting the fact that my family and I constituted 90% of our pageviews. My co-founder and I began seeing things differently, so I stepped away and she continues to grow and build the simple good beyond what either of us had imagined.
Check here for a collection of the first photos published on the blog.