Fast Company’s Most Innovative Companies 2010 said it best when they helped introduce GoodGuide to the world – “Horizon Organic Milk has a worse environmental track record than Nesquik Strawberry Milk? Nature’s Gate Baby Soothing Shampoo is more toxic than Suave...
Today, a Black Friday counterculture is rapidly evolving. Admittedly, I love a good deal and while a boost in consumer spending is hard to argue, being trampled in a Walmart is something I hope to never experience. To me Black Friday is a good day, but mostly because...
The other day my great uncle mentioned that he might upgrade his cell phone plan to include texting. As it turns out, he’s still rather old fashion, opting to pay on a per text basis. But now that he’s up to over 80 texts per month, he’s reassessing the situation. My...
Apparently we’re not the only ones confident in the future for brands making a difference. In a recent Fast Company article, editor Morgan Clendaniel argues that, “The brands that survive will be the brands that make life better.” Clendaniel cites a recent Havas Media...
