What a great way to recycle! Triggered by the financial crisis of 2008-09, in 2010 Droog began purchasing items from liquidation auctions—unused items that are functional yet for whatever reason left behind. Ranging from handkerchiefs to dog baskets and ceramic cups,...
“Change the world, one brand at a time”

“Change the world, one brand at a time”

Fast Company’s Most Innovative Companies 2010 said it best when they helped introduce GoodGuide to the world – “Horizon Organic Milk has a worse environmental track record than Nesquik Strawberry Milk? Nature’s Gate Baby Soothing Shampoo is more toxic than Suave...
A Taste of Slow

A Taste of Slow

Slow Food aims to connect the happiness we feel from food with a promise to community and environment. And while the movement got its start way back in the late 80s, I’d argue that its message is thriving today more so than ever before. Today’s macro trends are...

Green Friday?

Today, a Black Friday counterculture is rapidly evolving. Admittedly, I love a good deal and while a boost in consumer spending is hard to argue, being trampled in a Walmart is something I hope to never experience. To me Black Friday is a good day, but mostly because...
Dear Brands: Do good or else..

Dear Brands: Do good or else..

Apparently we’re not the only ones confident in the future for brands making a difference. In a recent Fast Company article, editor Morgan Clendaniel argues that, “The brands that survive will be the brands that make life better.” Clendaniel cites a recent Havas Media...