Slow Food aims to connect the happiness we feel from food with a promise to community and environment. And while the movement got its start way back in the late 80s, I’d argue that its message is thriving today more so than ever before.
Today’s macro trends are directly influencing both brands and consumers to embrace a slower, more mindful position on how we consume. Advancements in technology, rapid urbanization and a call for greater transparency are all positive drivers challenging us as society to rethink the ‘story of food’ and the long, oftentimes dangerous journey our food must make before making it to our table.
In addition to Slow Food’s wholesome, ambitious vision, the subsequent movements that it’s inspiring are equally as impressive. Slow Money for example is “bringing people together around a new conversation about money that is too fast, about finance that is disconnected and about how we can begin fixing our economy from the ground up… starting with food”. More specifically, Slow Money helps drive new assets to small food enterprises, organic farms and local food systems. For more on Slow Money, watch Ari Derfel, Executive Director of Slow Money, tell this amazing story via TED. Also, be sure to view (and hopefully sign) The Slow Money Principles to engage further in the movement.
Our hope for this post is to further the conversation on ‘Slow’ movements and the ideals that they embrace. What are some of your favorite ‘Slow’ movements? Or perhaps you have ideas for other areas, aside from food and money, where we can apply ‘Slow’ principles?