Mar 2, 2012 | buy positively, Musings
When someone mentions ‘McDonald’s’, what thoughts initially race into your mind? For the vast majority of people reading this blog, I’d be willing to wager that ‘fresh’ wasn’t on the menu. Admittedly, I’ve never been a fan of Mickey Dee’s myself. When I was just a...
Mar 1, 2012 | buy positively, Musings
The World’s Best Traction. Period. Yvon Chouinard tells the story of innovating the River Crampon and Aluminum Bar Boot, testing them around the world, and how they have changed his fishing. (via Patagonia) “In the end, by trying to make a product that was...
Feb 1, 2012 | buy positively, Musings
It’s fascinating to see how social entrepreneurs are taking an already innovative model (one-for-one) and innovating on it further to drive social impact. One-for-one is inspiring, and while the model still has room for improvement (empowering self-sufficiency),...
Jan 19, 2012 | buy positively, Musings
Last week, we wrote about the power and importance of voting with our wallets as consumers. This week, we’d like to share a brand worth voting for, and why. The Holstee Manifesto has been shared over 500,000 times and viewed over 60 million times. Rather than...
