It’s fascinating to see how social entrepreneurs are taking an already innovative model (one-for-one) and innovating on it further to drive social impact. One-for-one is inspiring, and while the model still has room for improvement (empowering self-sufficiency), it’s a positive step for business.
“Buy one, donate one” promotional videos
We’ve seen “buy one, donate one” initiatives enable consumers to give everything from baby blankets to condoms to those in need through their purchase decisions. Now in Belgium, online video production company Timbooktwo have given the concept a B2B twist, producing a free video for a charitable organization each time they make one for a tourism company. READ MORE…