Stop me if you’ve heard this before – aspiring social entrepreneur wraps up his global tour; goes live with his idea on Kickstarter; and says he’ll stay on a treadmill without sleep for five days until it’s fully funded.
Meet tenacious Will Baxter. In case you’re wondering which hospital Will was checked into due to sleep deprivation and exhaustion, the answer is none. His new social startup, I AM, was 100% funded, and Will was even able to step off the treadmill ahead of schedule. I AM will sell and market products (from laptop covers to clothes) in the developed world that are sourced and sustainably manufactured in developing countries.