If more fast food restaurants were to start sourcing their meat from smaller producers, it would create more opportunities for them to form symbiotic partnerships – ways that restaurants that are located in close proximity can split up the different cuts of meat. This would offer local farmers a way to market their meat so it fits with their more sustainable production methods. The “Back to the Start” concept can be a reality for more farms if the fast food industry gets serious and starts collaborating to find ways to make supplying to them make sense for small farmers.
The sad reality
July 30, 2012