May 8, 2012 | buy positively, Musings
By TIM FERNHOLZ via GOOD A new survey from Edelman Public Relations, a global communications agency, examines how consumers relate to companies and brands around social purpose, and how those relationships affect their decisions to purchase products and services. The...
Dec 29, 2011 | buy positively, Musings
We live in a world of exponentially increasing connections. We are all miraculously connected to one another in this giant circle and we as consumers are starting to care about this connection more and more. We want to buy from brands and companies that we feel...
