We live in a world of exponentially increasing connections. We are all miraculously connected to one another in this giant circle and we as consumers are starting to care about this connection more and more. We want to buy from brands and companies that we feel connected to for more than just their products. In his book We Are All Weird, Seth Godin points out that ‘humanity and connection are trumping the desire for corporate scale’ 

Whether we like it or not, we live in a consumer-centric world that is obsessed with consumption. As much as consumerism sucks, it’s not going anywhere anytime soon. Tomorrow’s world will likely be heavily influenced by consumption as well, but we can make it better and we already are. 2011 was a tumultuous year full of uprisings and people standing up for what they believe in the face of oppressive regimes and big corporations. Were already doing it, let’s keep moving forward. 

You and I are the ones who hold all the power and were taking it back. Our world is changing rapidly, the way we think about things and the stuff we really care about as a society is changing too. We need to keep striving, keep moving forward; we can make consumerism better. We need to vote for the inherently good brands, the ones that make us feel connected to more than stuff. There’s more to life than just stuff. Buying positively will help us remember how connected we all really are.