Today, two camps of companies are rapidly evolving in response to a call for greater transparency – the one’s that do good and the one’s that do good marketing.

In order to help mitigate this noise and provide a guide for conscious consumers, we found this FastCoExist infographic to be especially insightful. It illustrates seven common ways that companies greenwash; explains how consumers can avoid these traps; highlights industries to be especially aware of; and perhaps most helpfully, underscores the logos on a product’s packaging that you can trust.