fastcompany: What would happen if every city created an edible forest that was open to the public?  Coming To Seattle: The Country’s Biggest Public Food Forest What’s a food forest, you ask? Just what it sounds like: a nature preserve full of edible plants, to help...
Is social purpose exploding the rules of Fast Food?

Is social purpose exploding the rules of Fast Food?

When someone mentions ‘McDonald’s’, what thoughts initially race into your mind? For the vast majority of people reading this blog, I’d be willing to wager that ‘fresh’ wasn’t on the menu. Admittedly, I’ve never been a fan of Mickey Dee’s myself. When I was just a...

How Thinking Sustainably Makes Better Products

The World’s Best Traction. Period. Yvon Chouinard tells the story of innovating the River Crampon and Aluminum Bar Boot, testing them around the world, and how they have changed his fishing. (via Patagonia) “In the end, by trying to make a product that was...

motherjones: ninefiveeight: love it. If only a clear, simple explanation—or graphic!—led to rational...
How Getting Fired Led to Changing the World

How Getting Fired Led to Changing the World

Matthew Clough graduated college and quickly took a job with an Internet marketing company. After six weeks of training, he sat down with his manager to recap his time on the job. The above two sentences are the only ordinary things about Matthew Clough’s story.  When...