“How To Win Facebook Friends & Influence People” nationaljournal: The Big Picture: Corporate America’s use of social media  An analysis of Fortune 500 companies shows that corporate America is saying “thanks” to followers. “Sorry” is also commonly...

Well done Warby Parker + Vision Spring. Solid example of how the “Buy One, Give One” model can be far greater than a handout. warbyparker: STORIES FROM THE FIELD: Vijaya Laxmi’s shirtmaking business serves as her family’s primary source of income. When her...

By TIM FERNHOLZ via GOOD A new survey from Edelman Public Relations, a global communications agency, examines how consumers relate to companies and brands around social purpose, and how those relationships affect their decisions to purchase products and services.  The...

Citi Pays $41M to Sponsor NYC Bike-Sharing Program

By: Henry Goldman via Bloomberg BusinessWeek Citigroup Inc. (C) (C) agreed to pay $41 million to sponsor New York City’s bicycle-rental program, which Mayor Michael Bloomberg said will be the largest such system in the U.S. when it begins in July. The “Citi Bike”...