How Thinking Sustainably Makes Better Products

The World’s Best Traction. Period. Yvon Chouinard tells the story of innovating the River Crampon and Aluminum Bar Boot, testing them around the world, and how they have changed his fishing. (via Patagonia)

“In the end, by trying to make a product that was environmentally better, we ended up making a product that’s better all the way around.”

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