By TIM FERNHOLZ via GOOD A new survey from Edelman Public Relations, a global communications agency, examines how consumers relate to companies and brands around social purpose, and how those relationships affect their decisions to purchase products and services.  The...
Good Intentions =/ Good Results

Good Intentions =/ Good Results

Last week, I was fortunate enough to be present at an event put on by the University of Illinois at Urbana-Champaign Social Entrepreneurship Institute. The panel was informative and though-provoking. Perspectives were diverse, ranging from the corporate social...
Consumer Power: Vote with Your Wallet

Consumer Power: Vote with Your Wallet

Last week, I Tumbl’ed upon a riveting infographic labeled The Making of a Designer Tee. The graphic focused on the markups of designer clothing. When I first saw the scale of these markups, I was in disbelief, even slightly enraged. But then a few of the comments...