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Brownwashing: Why Green Consumers Buy Brown Things (via GOOD)

Jan 29, 2012 | buy positively, Musings

Manufacturers have found a new way to appeal to eco-friendly consumers: Brown it. The Wall Street Journal lays out the trend: Dunkin’ Donuts, Cinnabon, and Target are swapping their white napkins for brown ones. Seventh Generation dyes its translucent diapers...

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