By TIM FERNHOLZ via GOOD

A new survey from Edelman Public Relations, a global communications agency, examines how consumers relate to companies and brands around social purpose, and how those relationships affect their decisions to purchase products and services. 

The most interesting finding in the survey is that consumers in emerging markets—which it calls Rapid Growth Economies—are much more likely than their counterparts in Europe and the United States to trust socially responsible brands, switch their business to support them, and agree that social purpose and profit can go hand in hand.

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