http://www.youtube.com/watch?v=nah_6W5JyJE

“What you may not know is that in many places, solar is now the cheapest form of power you can buy, and that list is growing rapidly.”

fastcompany:

Brilliant Solar Ads Say Screw The Environment, It’s About Paying Less

SunRun’s new ad campaign focuses on the financial realities of solar power: In many places it’s really cheap and the company will install your panels for free.