Businesses don’t make money, they make stuff

Businesses don’t make money, they make stuff like potpourri, peanuts and pillow cases. Why is it then that in the traditional definition of a business, they exist for the sole purpose of maximizing shareholder value, i.e. profits?  After the University of...
Consumer Power: Vote with Your Wallet

Consumer Power: Vote with Your Wallet

Last week, I Tumbl’ed upon a riveting infographic labeled The Making of a Designer Tee. The graphic focused on the markups of designer clothing. When I first saw the scale of these markups, I was in disbelief, even slightly enraged. But then a few of the comments...

“Dare to Dream. Huh. Wow.”

Untitled from Advertising for Humanity on Vimeo. In my old life, a highway commute marked the start to my weekday. On most rides, I could barely keep my eyes open – coffee was about all that could hold my focus. Occasionally however, I’d get to bed early and wake up...

Progress: A Billboard-less City

Not so long ago, we blogged about LoudSauce: a brilliant twist on conventional advertising. LoudSauce is a crowdfunding platform to amplify ideas that matter. Rather than seeing a billboard about how McDonald’s is saving the world one fry (and/or one polar bear at a...