Recall the story of Blake Mycoskie, Founder of TOMS: after vacationing in Argentina in 2006, Mycoskie decided to get involved in shoe giving to create new opportunities for kids without shoes. He returned home and sold his online driver’s education business to finance TOMS. In September of 2010, the company donated their one-millionth pair of shoes. Today, they’ve even expanded their One for One model to include eyewear and sparked a One for One commitment from countless other brands.
After learning about BucketFeet, a Chicago startup, its Founder Aaron Firestein and how the brand came to be, we’re absolutely convinced there’s something in the Argentinean water. According to Firestein’s bio, “Approximately 2 years after a chance encounter while volunteering in Buenos Aires, BucketFeet became something more than just a hobby.”
For those unfamiliar, “BucketFeet is wearable art that aims to mesh awesome shoes and up-and-coming artists to bring attention to the arts and help kids.” As if a stylish pair of shoes and a philanthropic dynamic weren’t enough to win you over (TOMS), BucketFeet’s line is also truly one-of-a-kind – they feature unique, screen-printed shoes sold in limited-edition runs. Artists from all over the world submit designs. In return, they’re offered a flat fee for designs and royalties on sales.
So what’s the takeaway here? Two things. Check out BucketFeet – we promise it’s well worth your time. And with a little extra cash in your pocket from the holidays, perhaps a new pair of shoes is a fitting investment. Second, if you’re a budding social entrepreneur hoping to launch the next big, helpful thing, find a way to get to Argentina. Maybe drink their water too.