“Change the world, one brand at a time”

“Change the world, one brand at a time”

Fast Company’s Most Innovative Companies 2010 said it best when they helped introduce GoodGuide to the world – “Horizon Organic Milk has a worse environmental track record than Nesquik Strawberry Milk? Nature’s Gate Baby Soothing Shampoo is more toxic than Suave...
A Taste of Slow

A Taste of Slow

Slow Food aims to connect the happiness we feel from food with a promise to community and environment. And while the movement got its start way back in the late 80s, I’d argue that its message is thriving today more so than ever before. Today’s macro trends are...
Confessions of a Cell Phone Addict

Confessions of a Cell Phone Addict

The other day my great uncle mentioned that he might upgrade his cell phone plan to include texting. As it turns out, he’s still rather old fashion, opting to pay on a per text basis. But now that he’s up to over 80 texts per month, he’s reassessing the situation. My...
a positive start

a positive start

We began buy positively with very specific intentions. For starters, we wanted to become a microphone for smarter consumerism. We wanted to become a trusted advocate for conscious brands and consumers. Our belief is simple – supporting positive brands will profoundly...