I had grown increasingly dubious of mass consumerism and was going deeper and deeper into this massive societal problem. I started to think, what if we could flip consumerism on its head and make it an inherently positive thing? Like what if by buying something you were actually making a positive impact on the environment and communities in need? The idea was like groupon for conscious local businesses meets kickstarter for social enterprises. Customers would discover conscious local businesses through deals. Each of the businesses would donate 1% of their profits to a fund and the customers would vote on which promising social enterprise project submissions from around the world most merited to get seed funding. I learned a great deal about design, wireframes, content creation, and hustling. I started teaching myself to code ruby on rails (didn’t get very far). We did scores of interviews with all different stakeholders, created minimum viable product as sketches and fully embraced the LEAN startup approach. It was fun and I felt like I was in pursuit of something wholesome that would serve the world. Alas, there were too many moving parts, varied stakeholders and we simply didn’t have the ability to execute the idea well. So, it died and we both moved on. You can find an archive of the buy positively blog here.

  • When: 2011-2012
  • Where: Chicago and New York
  • Skills Sharpened: Marketing, Web Development, Wireframes, Lean Startup, Blogging, Communication, Project Management, Social Enterprise, Networking, Entrepreneurship, Business Development, Interviewing
  • Website: http://msayla.com/category/bp/